The problem
Customers used to search Google and see ten businesses. Now they ask an AI assistant and see two or three. If you are not among those names, you do not exist for that search, even if your work is better.
In a 2026 study of 10,000 local businesses, the ones ChatGPT and Perplexity recommended had 133 Google reviews on average. The ones they ignored had 11.
The solution
Assistants recommend businesses whose reputation is visible and whose information is clear. There is no magic: steady reviews, a complete Google profile, specific service pages and the same name everywhere.
- A verified, complete Google Business Profile
- Plenty of recent reviews, with your replies
- One page per service on your site, with your town
- The same name, address and phone number everywhere
- Local mentions: chamber of commerce, directories, local media
Why ChatGPT recommends your competitor.
What decides who AI assistants recommend, and the fixes in order.
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